I'm Aldo, a Senior Product Designer with 10 years of experience in eCommerce, marketplaces and sales tools across Latam and the U.S.

I've designed for hundreds of thousands of beauty consultants across Latam and their customers in 14 countries, and for platforms that connect taxpayers with certified accountants in the U.S.

I work in both directions: when the bet comes from the business, I look for the user need that makes it work; when the insight comes from the user, I look for the business value that justifies it. Interviews, field work and analytics to understand before deciding, and metrics defined from the start to know if it worked.

I also build. I bring my Figma designs into working code so engineering can start from a real base.