Belcorp · 2024
Management App for Sales Leaders
I redesigned the tool thousands of leaders use to track and coach their beauty consultants.
App adoption rate among Consultant Leaders.
Screens of the 'Consultant profile' section inside the Leaders' App.
Context
The app already contained all the information needed, but there was no clear hierarchy. Visual priorities were set by each country's commercial goals, not by what leaders actually needed day to day. The challenge was striking a balance between both needs.
Research
7
virtual interviews with the Corporate Team across 4 different countries.
18
in-person interviews with Leaders through field studies.
Usage-data analysis in Firebase.
Solution
Hierarchy redefined with real usage data, balancing commercial goals with leaders' needs.
A summary of key indicators at the top of the profile, visible at a glance.
A 6-campaign history to see trends, not just a single campaign's data.
Belcorp's new commercial branding integrated across the whole app.